Rank for the committee, not the click
The three searches that close deals
The champion searches the problem. The skeptic searches "your company reviews" and "your company vs alternatives". The executive asks an AI engine for a shortlist and reads nothing else. Most B2B sites publish thought leadership for the first person and nothing for the other two, which is why deals stall in ways marketing never sees.
Comparison pages are due diligence you control
If the "you versus competitor" page does not exist on your domain, the skeptic reads it on theirs. Honest comparison pages, including where the competitor genuinely fits better, outperform puffery because the committee is fluent in puffery. We wrote our own against retainers, including when retainers win; that page sells harder than anything else we could have put there.
The AI shortlist is the new analyst report
"Best consultancies for X" asked to ChatGPT returns names with reasons. Getting on that list is entity work: corroboration in directories, reviews, press and topical content the engines can quote. The AI visibility audit shows whether you exist there today; Link Building compounds the corroboration.
The stack we would buy, in order
| Step | Task | Price |
|---|---|---|
| 1 | Keyword Strategy, map all three searchers' queries | $795 |
| 2 | SEO Content, comparison and proof pages first | $995/mo |
| 3 | Link Building, the corroboration engine | $1,095/mo |
Start with the committee map
The Keyword Strategy names what your champion, skeptic and executive each search, and which pages are missing.