The map pack pays for everything else

Where the money actually is

"Dentist near me" fills chairs, but the profitable queries are procedural: implants, Invisalign, veneers, emergency visits. Each deserves its own page that answers cost, process and recovery questions the way a patient asks them. One generic "services" page cannot rank for six procedures, and at most practices it is trying to.

Reviews are a ranking system wearing a trust costume

Review count, velocity and recency move map rankings. The fix is operational, not technical: a consistent ask at checkout, a short link, and replies to every review. We set up the profile and citations; the asking habit is yours, and it is worth more than any backlink we could build you.

The health-claims line

Dental content sits inside Google's your-money-your-life standards: real dentist bylines, no outcome promises, and Dentist plus LocalBusiness schema. This conveniently matches most dental boards' advertising rules, so doing SEO right here is also doing compliance right.

The AI answer nobody is watching

Ask ChatGPT or Gemini for a good dentist in your suburb. Somebody gets named, based on directories, reviews and coverage the engines trust. AI Citation Monitoring tracks whether that somebody is you, monthly.

The stack we would buy, in order